![]() It’s vital that you make a great first impression when initiating contact on LinkedIn. In her article at Fast Company, Liou gives examples of each of these types of messages that are consistently ignored, and shows how they should be crafted in order to stand the best chance of getting a response. Similarly, stay away from empty queries, vague asks and forceful demands. If the message does not contain some value to the receiver, it comes across as self-serving. You should also avoid sending spammy or irrelevant messages. These will be ignored and recipients won’t want to interact with you. Sending the same template time and time again or continually approaching the same person and expecting a reply after they’ve ignored several of your messages is just annoying and should be avoided. While persistence is usually a good thing to have in marketing, “mindless persistence” can get you into trouble. Very quickly, you’ll find yourself blocked. But you start sending them message after message talking about your insurance policies. Say that someone accepts your invitation because they’re interested in networking and building a more robust list of contacts. But going overboard with follow-ups isn’t the way to grow a budding relationship. You also need to nurture it so that a cold lead inevitably warms. Initiating a conversation with someone is only part of the equation. ![]() Don’t Send an Annoying Number of Follow-Ups ![]() Then you can shift to discussing insurance products once the conversation gets going.Ģ. Just focus on getting your foot in the door initially and build rapport. The specific angle you take doesn’t really matter as long as you find a commonality.Ībell also mentions that you should save the selling for later. Maybe they went to the same college you did, have similar interests or are part of the insurance industry. It starts by finding common ground to create a targeted message around. What’s tricky is developing a solid game plan for reaching them. Finding prospects on LinkedIn is the easy part, she adds. And most experts would agree, that it’s vastly superior to cold calling. It allows you to connect one-on-one with potential customers in a very personal way, says Bailee Abell at CRM and sales automation platform, Nutshell. LinkedIn can be an incredibly powerful professional networking and outreach tool. After all, aren’t you supposed to actually know a person before approaching them? The answer is no, you don’t have to (that’s something we’ll discuss more in just a bit). Some agents are reluctant to perform cold outreach on LinkedIn. Do Rely on Cold Outreach to Drum Up New Leads Here are 10 LinkedIn do’s and don’ts for independent insurance agents.ġ. But in order to do so, it’s essential to understand how this platform works and strategies for harnessing its power. With such a strong user base, LinkedIn provides independent agents an opportunity to form key connections, generate leads, and ignite business growth. Of those, 260 million were active monthly users. It had 590 million total users as of late 2018, reports digital marketing agency Omnicore. LinkedIn is the premier professional networking platform.
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